Cred CaseStudy: A Deep Dive into its Business Model and Growth
Cred, a relatively new player in the Indian fintech scene, has quickly gained traction by targeting a specific niche: credit card users. This platform, known for its unique rewards system and exclusive experiences, is disrupting the way Indians manage their credit card spending and rewards.
Company Overview:
Founded: 2018
Headquarters: Bangalore, India
Valuation: $2.2 Billion (as of 2023) [Source: Economic Times, Livemint]
Employees: 500+ [Source: Cred website]
Main Products:
Cred App: A mobile app that allows users to:
Track their credit card spending and rewards
Earn and redeem points for exclusive experiences and rewards
Access curated content and lifestyle benefits
Pay their credit card bills
Cred Store: An online marketplace offering exclu...