Paytm-Backed Pai Platforms Introduces PaiPai Shopping App on ONDC, 2024
Pai Platforms, a company backed by Paytm founder Vijay Shekhar Sharma, has recently launched a shopping app on the Open Network for Digital Commerce (ONDC). The app, named “PaiPai,” aims to provide a seamless shopping experience for users.
Here are the key points about this development:
ONDC Focus:
The government-backed ONDC has become an important focus area for Paytm. The company sees it as the next big opportunity in the e-commerce space.
Separation of Businesses from Paytm:
Paytm has taken steps to clearly separate its fintech and e-commerce businesses. While Paytm does not own any shares in Pai Platforms, the ‘PaiPai’ app has been developed by the fintech major’s parent entity, One97 Communications.
Merchant Sign-Ups:
Vijay Shekhar Sharma stated,...