Super.Money: Flipkart’s Bold Move into Fintech
In June 2024, Flipkart, one of India's leading e-commerce giants, launched Super.Money, a fintech platform designed to revolutionize personal finance management in India. With an initial investment of $20 million, Super.Money aims to offer a suite of financial services, including lending, insurtech, and digital payments. This article delves into the various aspects of Super.Money, including its features, business model, pricing strategy, go-to-market approach, and future prospects.
1. Background and Launch
1.1 The Genesis of Super.Money
Super.Money is spearheaded by Prakash Sikaria, who has a robust background in leading key projects at Flipkart, including its advertising business and loyalty programs. The platform has been developed over the past ten months, focusing on creating a cred...