Paytm-Backed Pai Platforms Introduces PaiPai Shopping App on ONDC, 2024

Pai Platforms, a company backed by Paytm founder Vijay Shekhar Sharma, has recently launched a shopping app on the Open Network for Digital Commerce (ONDC). The app, named “PaiPai,” aims to provide a seamless shopping experience for users.

Here are the key points about this development:

• ONDC Focus:

  The government-backed ONDC has become an important focus area for Paytm. The company sees it as the next big opportunity in the e-commerce space.

• Separation of Businesses from Paytm:

  Paytm has taken steps to clearly separate its fintech and e-commerce businesses. While Paytm does not own any shares in Pai Platforms, the ‘PaiPai’ app has been developed by the fintech major’s parent entity, One97 Communications.
  
  

• Merchant Sign-Ups:

  Vijay Shekhar Sharma stated, “Commerce is a natural extension for us. We are committing to sign up at least 10 million merchants on ONDC before 2025 ends.” Already, 11.8 million users have shopped on ONDC through Paytm, making it a significant player in e-commerce.

• Rebranding and Acquisition:

  Paytm E-commerce Private Limited rebranded itself as Pai Platforms and acquired Bitsila, a seller-side platform on ONDC.
  
  
• Tech Companies’ Interest:
  ONDC has sparked renewed interest among tech companies in India to explore e-commerce opportunities. By breaking down different parts of transactions, ONDC enables players to enter the ecosystem without massive funding requirements.
  
  
• PaiPai App:
  The newly launched PaiPai app aims to enhance the shopping experience for users, leveraging the ONDC infrastructure.

Also Read: Zomato-Backed Startup Magicpin: Co-Founder Brij Bhushan’s Exit and What It Means

Pai Platforms’ entry into the ONDC space represents a strategic move by Paytm, and the PaiPai app is poised to play a significant role in India’s evolving e-commerce landscape. 🛒📱