Co-Branded Cards: Balancing Risk, Rewards, and Regulatory Compliance, 2024
Introduction
Co-branded credit cards have emerged as a significant trend in the financial landscape, with banks increasingly partnering with well-known brands to offer exciting rewards, exclusive features, and enticing cashbacks. These cards extend beyond traditional segments like fuel and travel, now encompassing areas such as food, movies, fashion, and more. As the popularity of co-branded credit cards soars, banks face critical questions: How profitable is this business? What should they do amidst regulatory scrutiny? And most importantly, how can they ensure compliance while choosing the right partners?
What Are Co-Branded Credit Cards?
A co-branded credit card is a hybrid card issued through a collaboration between a credit card company and a specific brand. These cards rewar...