UPI Duopoly: NPCI Faces Dilemma as Deadline Looms
The Unified Payments Interface (UPI) has revolutionized digital payments in India, but a UPI duopoly is emerging with PhonePe and Google Pay dominating the market. The National Payments Corporation of India (NPCI), the governing body of UPI, is considering extending the market cap deadline to address concerns about anti-competitive practices.
UPI Duopoly Problem
Currently, PhonePe and Google Pay account for over 80% of UPI transactions, leaving little room for other players. This raises concerns about reduced competition, innovation, and consumer choice. The NPCI's market cap deadline of 30% for third-party apps (TPAs) was intended to address this issue.
Let's delve deeper into the issues and explore potential solutions:
Challenges:
Reduced Competition: The dominance of PhoneP...